Skills & Tools
User Research, Ideation, Prototyping, Product Management, Figma
Responsibilities:
User research, product design, motion design
Duration:
2 Months
Navigating the complex world of online advertising can be daunting for many brands. This is where Shyftlabs steps in, transforming the landscape with its innovative platform. The creation of Shyftlabs was sparked by the challenge of simplifying digital advertising. With the digital advertising space evolving rapidly, there's a growing need for solutions that can adapt and simplify the process. Shyftlabs aims to meet this need by integrating all major ad networks like Google Ads, Facebook Ads, and LinkedIn Ads into one streamlined interface making it easier for brands to reach their audience effectively and efficiently. This approach opens up new possibilities for storytelling and engagement in the digital realm, creating a more connected and vibrant online community.
Layla is a Marketing Manager at a mid-sized e-commerce startup that needs a user-friendly interface ad platform with integration to popular ad networks because managing ad campaigns separately on multiple platforms, can be time-consuming, complicated and inefficient.
We started forming a strategy by identifying key user pain points, wants, and needs. We organized the insights gathered, then created a customer journey map. This approach helped focus our strategy on real user experiences and needs, guiding our design and decision-making process.
Multi-Channel campaign management
Enable advertisers to create and manage ad campaigns across multiple channels, including Google Ads, Facebook Ads, and LinkedIn Ads.
Performance tracking and optimization
Provide real-time performance metrics for each campaign and offer optimization suggestions based on data analysis, allowing advertisers to refine their campaigns for maximum effectiveness.
Targeting and optimization strategies
Offer resources such as ad targeting tips and optimization strategies to help advertisers improve their campaigns and get the best results.
User-friendly interface
Designed with ease of use in mind, making it simple for advertisers to navigate and manage their campaigns, providing a seamless experience for users.
Customizable dashboards
Allow advertisers to customize their dashboards to show the metrics and information that are most relevant to them, giving them quick access to the data they need to make informed decisions.
Collaboration and communication
Offer collaboration and communication features that enable advertisers to work together on campaigns and communicate with each other in real-time.
Competitive analysis serves as a strategic tool that enables us to gain a comprehensive understanding of the industry landscape. Essentially, competitive analysis empowers ShyftLabs to stay ahead of the curve, ensuring they remain relevant and competitive in a rapidly evolving market.
Pros:
Intuitive and user-friendly interface.
Powerful optimization and targeting features
Comprehensive reporting and analytics tools.
Good customer support.
Cons
Limited integrations with other ad networks.
Higher pricing compared to some other competitors
Pros
Good retargeting and prospecting features Integration with multiple ad networks.
Comprehensive reporting and analytics tools.
Good customer support
Cons
Limited targeting options compared to some other competitors.
Limited campaign optimization features compared to some other competitors.
Higher pricing compared to some other competitors
Our persona, Layla, at 34, expertly manages marketing for an e-commerce startup in the bustling Canadian market. She's great at coming up with ideas and managing money, helping her company grow. With a persona, we can better identify and understand the significant challenges she faces in maintaining her career.
The final product, born from detailed planning and design, encapsulates my vision and goals. Below is a screen recording of the prototype, highlighting the intuitive experience and seamless design.
